Introduction



Throughout history and across the world, women rights have been limited by the male dominated societies and biased social norms. In order to fight for their rights, women have used several tools and forms of expression including fashion to claim their rightful place in the society. Thus, the general objective of this study is to find how modern women are using fashion as a tool to advance the rights of women in our societies.  

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Addressing a marketing concern

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This research is conducted through one on one interview with the female LIM students using structured questionnaires. By providing additional data on how fashion impacts on women’s rights, the study places fashion designers and businesses in a better place to identify the fashion needs of feminist ,women’s right crusaders and associates and how to fulfill these needs i.e., designing fashion items that align with the objectives of the feminist causes.
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Unit of analysis

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The unit of analysis of this study is at the individual level. The study analyzes the female LIM students view on their fashion sense and how they uses them to advance women’s rights or support feminist causes. 
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References

Dyhouse, C. (2010). Glamour women, history, feminism. Zed Books Luther, H.B. (2015). Dressing for the culture wars: style and the politics of self-presentation in the 1960s and 1970s Marzel, S.-R., & Stiebel, G. (2015). Dress and ideology: Fashioning identity from antiquity to the present. London: Bloomsbury Paoletti, J. B. (2015). Sex and unisex: fashion, feminism, and the sexual revolution . Indiana University Press, Tarrant S. (2012). Fashion talks undressing the power of style . Internet Resource
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