Unit of analysis
The
unit of analysis of this study is at the individual level. The study analyzes the female LIM students view on their fashion sense and how they uses them to
advance women’s rights or support feminist causes.
Addressing a marketing concern
This research is conducted through one on one interview with the female LIM students using structured questionnaires. By providing additional data on how fashion impacts on women’s rights, the study places fashion designers and businesses in a better place to identify the fashion needs of feminist ,women’s right crusaders and associates and how to fulfill these needs i.e., designing fashion items that align with the objectives of the feminist causes.
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